Head of Sales Job in Kenya (350K)

Job Title: Head of Sales

Department: Sales & Marketing

Reports To: Managing Director / General Manager

Job Grade: 8

Supervises: Sales Staff

Salary: 300,000 – 350,000 Gross

Job Objective / Summary: To coordinate the activities of the products and to provide up to date market dynamics and after sales service.

Description of Duties

  • Identify and analyze an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
  • Set goals for market share and growth
  • Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
  • Make decisions regarding products such as labeling or packaging
  • Undertake new-product development
  • Determine a pricing approach
  • Ensuring product availability at all levels of distribution
  • Carrying out market research and analysis of consumer needs
  • Monitoring distributor performance
  • Manage distribution channels such as shops and wholesalers
  • Make decisions regarding the distribution of products (such as taking of orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • Develop plans in relation to advertising, sales promotion, public relations, personal selling and sales management
  • Undertake marketing audits to monitor sales performance.
  • Working with, and gaining the co-operation of people in specialist areas such as technical experts, production managers, accountants and advertising agents.
  • In liaison with the General Manager, develop the company’s advertising strategy and liaise with advertising agencies to create the company product or image,
  • Prepare budgets and develop promotional and sales support materials.
  • Maintain and direct the product’s image in the market, decide which new products meet market trends and those that need to be phased out.
  • Coordinate and develop the marketing activities of the company over the Internet, email and other electronic mediums, including online promotion, sales and communication.
  • Plan and coordinate the activities of the sales team,
  • Monitoring performance of direct sales representatives,
  • Interlinking the department with other departments,
  • Control product distribution, monitor budget achievement,
  • Formulation and evaluation of sales targets,
  • Soliciting for business in new and untapped markets,
  • Liaising with merchandisers for market feedback
  • Train and motivate personnel, and prepare forecasts marketing communications, direct marketing and telemarketing.
  • To carry out any other duties that may be assigned by the Management from time to time.


  • Bachelor of Commerce-Marketing
  • MBA Marketing major


  • Five years progressive working experience in advertising, sales and marketing
  • Documentation of brochures, sales kits and product journals
  • Market research
  • Training of sales staff
  • Experience in Product launches, branding, exhibitions, road shows
  • Customer care skills
  • Above average data entry and transcription speed.
  • Telemarketing

Additional Skills

  • Good report writing skills
  • Good communications skills
  • Good negotiating skills
  • Good co-coordinating and planning skills
  • Analytical skills
  • Excellent interpersonal skills

Personal Attributes

  • Honest
  • Maturity
  • Persuasive
  • Willingness to work long hours
  • Ability to analyze and interpret information
  • Team player
  • Ability to make decisions
  • Maintain confidential information
  • Creative ability
  • Organizational skills

Performance Standards for this Job

The minimum standards of successful job performance, in terms of quantity, quality and accuracy, time or cost.

  • Expanding existing clients scope
  • Effective communication with internal and external customers.
  • Good and helpful relations with clients
  • Sales targets are met
  • Work done within budget
  • Quantity – high
  • Quality – high
  • Accuracy – high
  • Time – medium
  • Cost – low

Personal Traits, Qualities and Aptitudes

  • Great interpersonal skills
  • Perform a variety of duties often changing from one task to another of a different nature without loss of efficiency or composure.
  • Accept responsibility for the direction, control and planning of an activity
  • Works with minimal supervision
  • Relate to others in a manner that creates a sense of teamwork and co-operation
  • Maintain effective communication with your colleagues, both junior and senior

To apply send cv to recruit@growthpartners.co.ke and konnie@growthpartners.co.ke

Sales and Marketing
Updated: January 23, 2019 — 3:49 pm