Real Estate Marketing Executive Career in Kenya

We are a real estate company, seeking to recruit qualified candidates to fill the position of a Marketing Executive, whose key responsibility is to organize creative campaigns and promotional events, advertising, public relations and research that can make a difference for our company’s success according to trends and customer requirements.

Duties and Responsibilities

  • Conceive and develop efficient and intuitive marketing strategies
  • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
  • Generate and execute marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more
  • Generate reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication
  • Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
  • Liaise with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and DVDs
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Source advertising opportunities and placing adverts in the press, radio or TV as appropriate to the product or service
  • Liaise with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate
  • Attending key conferences to manage booth, do customer interviews and focus groups
  • Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services
  • Collaborate with managers in preparing budgets and monitoring expenses
  • Maintain our websites and analyze data analytics
  • Update databases and use a customer relationship management (CRM) system
  • Organize and attend company-wide and marketing events
  • Adhere to and implement company policies and procedures
  • Manage photo shoots and update mailing databases
  • Carry out customer surveys to understand demand and manage brand positioning
  • Network with individuals and businesses to generate and identify business opportunities

Qualification and Experience

  • Bachelors degree in Marketing or related course
  • At least 4 years as a Marketing Executive in a busy organization, experience in the real estate sector will be an added advantage
  • Problem solving, analytical and orientation to detail skills
  • Excellent interpersonal, presentation, oral and written communication skills
  • Highly-driven and self-motivated, and creativity

If you meet the above requirements kindly share your CV and salary expectation to by 31st January 2019

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Updated: January 22, 2019 — 12:33 am