Yamaha Brand Manager Job in Kenya

Toyota Kenya

Job Title: Yamaha Brand Manager

Division: Yamaha

Reports to: Managing Director

Job Purpose: The position of, Yamaha Brand Manager exists to provide leadership in the development and implementation of the Yamaha strategy to deliver excellent and sustainable results in revenue generation, customer service in order to ensure profitability and increase market share.

Direct Reports:

  • Sales Planning Manager
  • Aftersales Manager
  • Dealer Sales Manager
  • Production Supervisor

Indirect Reports:

  • Workshop Supervisor
  • Service Advisor
  • Sales Administrator
  • Dealer Developer Executive
  • Technician
  • Parts Sales Executive
  • Quality Controller
  • Driver/Caretaker
  • Technical Instructor

Main Responsibilities of the Job

Managerial / Supervisory Responsibilities

  • Provide leadership in the development and implementation of Yamaha strategy to achieve profitable results and increase market share of sales, services and parts
  • Lead the development of comprehensive Yamaha policies and procedures that provide guidelines in compliance with the manufacture and Toyota Kenya standards in service delivery
  • Champion the performance of the division through development of proactive training programs, regular feedback and performance appraisals for the Yamaha team to ensure achievement of the set targets
  • Provide leadership in the development and implementation of the Yamaha budget, to ensure efficient allocation of resources necessary for implementation of Yamaha strategy, and monitor utilisation to ensure efficiency in use of resources
  • Provide leadership in the development and growth of Yamaha dealer network (both 3s and 2s) around the country to support the achievement of the division targets
  • Provide leadership in the management of sales activities, after-sales activities and CKD Assembly operations, cost and forecast sales data (for units, parts and service) to promote the achievement of the set targets

Operational Responsibilities

  • Represent Yamaha in lobbying motorcycle specific agenda to the Kenya Government and EAC Secretariat through active participation in forums such as Motorcycle Assemblers Association of Kenya, Kenya Association of Manufactures, Kenya Private Sector Alliance and meeting with relevant government ministries and department such as Kenya Bureau of Standards and National Treasury
  • Supervise the design, execution and follow up on events and promotions that give Yamaha high profile and appropriate positioning to the right market segments in order to grow the market share
  • Develop strategic partnerships with the manufactures, communicate regularly on market and product issues to facilitate price negotiations with the manufacturers
  • Confer with the Toyota Kenya managing director and other Toyota Kenya senior management members to review achievement and discuss required changes in goals or objectives resulting from currently prevailing market and economic conditions
  • Regularly review the Yamaha’s performance to ensure it is on course to achieve its strategic objectives
  • Promote customer visits in order to understand the customers’ needs and to promote customer satisfaction and retention.
  • Lead the provision of good quality intelligence to management and Yamaha Motor Corporation on the customers’ requirements and Yamaha Motor Corporation ability to meet those needs versus competitors.
  • Supervise the establishment and maintenance of strong partnerships with dealers and support them to ensure dealer achievement of sales and aftersales targets as well as profitable sales and aftersales targets
  • Provide leadership to the Yamaha team in competitor analysis, competitor impact to the Yamaha business, as well as in the development of strategies to enhance Yamaha market share
  • Lead the provision of a conducive working environment at the workshop, CKD plant and showrooms in the Division in line with the ANZEN guidelines
  • Lead the implementation of Total Quality Management to enhance efficiency and effectiveness in the Yamaha operations

Knowledge, Skills and Experience

  • Minimum level of academic and professional qualification required to perform effectively in the role
  • Master’s degree in a technical/business discipline from a recognized institution.
  • Minimum level of experience required to perform effectively in the role
  • 12 years of relevant working experience, with 5 years in senior management in an organization of similar size and complexity

Working Relationships

Internal Customers

  • YAMAHA staff
  • All General Managers
  • HR Division
  • Finance Division
  • Sales and Marketing Division
  • Branches
  • Logistics Department
  • Toyota Tsusho East Africa

External Customers

  • Toyota Tsusho Corporation (Yamaha team in Japan)
  • Toyota Tsusho East Africa team members
  • Yamaha Motor Corporation team members
  • Financial Institution
  • Dealer Principals and their staff
  • Government officials
  • Motor vehicle industry stakeholders (MAAK, KAM, National Treasury, KRA, KEPSA)
  • Customers



  • Global Automotive industry awareness
  • Toyota Retail Concept, Toyota facility guidelines and knowledge of Toyota Kenya business units
  • Budgeting knowledge
  • Computer literacy
  • Project management
  • Financial management
  • Human resource management
  • Performance management
  • Functional
  • Report writing
  • Presentation skills
  • Communication skills


  • Business Acumen – Knows how business works; knowledgeable in current and possible future policies, practices, trends, technology and information affecting the business; knows the competition; is aware of how strategies and tactics work in the market place
  • Strategic agility – Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can create competitive and breakthrough strategies and plans; can articulately paint credible pictures and visions of possibilities and likelihoods
  • Perspective – Looks toward the broadest possible view of an issue/challenge; has broad-ranging personal and business interests and pursuits; can easily pose future scenarios; can discuss multiple aspects and impacts of issues and project them into the future
  • Technical learning – Is good at learning new industry, company, product or technical knowledge
  • Quality decisions – Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of your solutions turn out to be correct and accurate when judged over time
  • Problem solving – Uses rigorous logic and methods to solve difficult problems with effective solutions; is excellent at honest feedback; looks beyond the obvious and doesn’t stop at the first answers; probes all fruitful sources for answers
  • Interpersonal skills – Is self-aware, and has ability to relate with people across all levels of seniority as appropriate, to ensure achievement of personal targets
  • Organisational positioning skills – Understanding of organisation structure both formal and informal, is sensitive to how people and organisations function; politics as a necessary part of organisational life and works to adjust to that reality.
  • Energy and drive – Has speed and agility; taking quick and timely action; seizes more opportunities than others, pursues everything with energy, drive and a need to finish; seldom gives up before finishing especially in the face of resistance or setbacks
  • Integrity and trust – Trusted individuals who can present the unvarnished truth in an appropriate and helpful manner, keeps confidence, admits mistakes, and does not misrepresent themselves for personal gain.

How to Apply

If you are confident that you fit the role and person profile and you are keen to add value to your career then please forward your application enclosing detailed word version of your CV and cover letter by 21st January 2019 to applications.applications@toyotakenya.com

Kindly ensure to put Compliance and Ethics Officer as the header of your email.

We are an equal opportunity employer.

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Updated: January 15, 2019 — 2:01 am