Microfinance Marketing Manager Job in Kenya

Our Client is a microfinance organization that provide loans and other non-financial services to rural smallholder farmers and micro entrepreneurs in Kenya.

Marketing Manager

Main Purpose of this Position: Designing, implementing and monitoring the marketing strategy and plans through market research, innovation, product development, market activation and impact assessment to create brand awareness & equity to grow market share in line with the business strategy.


  • Designing, implementing and monitoring the marketing strategy, operating policies & processes to achieve business objectives.
  • Developing Marketing plans to actualize the marketing strategy.
  • Developing the Marketing Activation initiatives to create brand awareness and visibility and increase market share of the company.
  • Planning and coordinating the market research and intelligence activities to create brand insight and facilitate decision making.
  • Leading in the innovation of new products and services, ideas generation, and realigning the existing ones to match the current market needs and keep ahead of the industry.
  • Overseeing the designing, production and distribution of marketing and branding materials for use in promotions.
  • Designing the communication strategy to enhance the brand identity, uniqueness, value proposition, standardization and visibility for uptake and brand loyalty.
  • Documenting activities and carrying out impact assessment of products and services offered to customers and communicating to the leadership team.
  • Planning and managing corporate social responsibility activities and reporting their impact.
  • Managing and monitoring the Company website and online marketing initiatives including overseeing initiatives in line with marketing plan.
  • Preparing, conducting, analyzing and communicating customer satisfaction survey results to management for decision making.
  • Preparing and monitoring the marketing activities budgetary allocations
  • Responsible for talent management including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance


  • Minimum of 5 years’ work experience in a microfinance as marketing manager /officer
  • Degree in Marketing / PR/ Communication
  • Chartered Institute of Marketing (CIM) Membership – MSK

How to Apply

Suitable candidates can apply by sending detailed resumes to executivesearch@humantalentrecruit.com.

The email subject should read Marketing Manager

The deadline for application for this position is 30th May 2019.

Sales and Marketing
Updated: May 24, 2019 — 9:14 pm