Copywriting and Digital Marketing Specialist Job in Nairobi, Kenya

Indepth Research Institute

Position: Copywriting and Digital Marketing Specialist

Location: Nairobi, Kenya.

We are Africa’s leading capacity building and consultancy firm offering technical consultancy and training services designed for individuals and organizations in the agriculture, climate change and environment; disaster management; education; food and nutrition; health; humanitarian relief; logistics and telecommunication; recovery and reconstruction; safety and security; water and sanitation sectors.

We seek to recruit a young, aggressive, confident, fluent, mature and creative Copywriting and Digital Marketing Specialist to channel all communications, both internally and externally on full time basis.


Our ideal candidate should:

  • Familiarizing themselves with the products, target audience and competitor activities in the market.
  • Generating, editing, publishing and sharing content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on social media platforms.
  • Propose copy concepts and present underlying strategic thinking to business leaders
  • Writing various copy options and modifying copy until the objective of a campaign is achieved
  • Write high-engagement social media content that reflects our brand’s
  • Produce error-free content that adheres to the company’s style guidelines
  • Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
  • Simultaneously manage multiple projects with short deadlines
  • Working with creative teams to ensure that the visual elements of the webpage complement the words;
  • Identifying fresh and interesting angles for your articles;
  • Writing for web pages and blogs, social media, e-books, slogans, and video script;
  • Editing your own and others’ writing;
  • Working with your team to review the impact your work has had;
  • Assist in designing digital media campaigns aligned with business goals.
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
  • Stay up-to-date with digital media developments (automating tools, Keyword Research and Trafficking marketing).
  • Respond to and positively engage those who may contact the company via digital channels.


  • Be skilled in writing clear, concise and grammatically correct copy
  • Experience working with Adobe Creative Suite
  • Degree in Journalism, Communications, Design and Public Relations or any other related course.
  • At least 1 year Experience in Copywriting and Digital marketing in the areas of mass emails, social media, SEO/SEM, blogging in any fast-paced company.
  • Solid understanding of SEO concepts
  • Previous blogging and writing experience a plus
  • Should be self-motivated and able to work without supervision.
  • Must be result oriented and someone who is able to work under pressure.
  • Strong analytical skills and data-driven thinking, up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to take initiative, employ good judgment, and manage projects from beginning to end

How to Apply:

If you meet the above criteria, please send your application letter and CV to with the subject title ‘Copywriting and Digital Marketing Specialist’.

Only shortlisted candidates will be contacted.

Communications and Media, Sales and Marketing
Updated: August 21, 2019 — 7:39 am