Copywriting and Digital Marketing Specialist Job in Nairobi, Kenya


Indepth Research Institute

Position: Copywriting and Digital Marketing Specialist

Location: Nairobi, Kenya.

We are Africa’s leading capacity building and consultancy firm offering technical consultancy and training services designed for individuals and organizations in the agriculture, climate change and environment; disaster management; education; food and nutrition; health; humanitarian relief; logistics and telecommunication; recovery and reconstruction; safety and security; water and sanitation sectors.

We seek to recruit a young, aggressive, confident, fluent, mature and creative Copywriting and Digital Marketing Specialist to channel all communications, both internally and externally on full time basis.


Our ideal candidate should:

  • Familiarizing themselves with the products, target audience and competitor activities in the market.
  • Generating, editing, publishing and sharing content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on social media platforms.
  • Propose copy concepts and present underlying strategic thinking to business leaders
  • Writing various copy options and modifying copy until the objective of a campaign is achieved
  • Write high-engagement social media content that reflects our brand’s
  • Produce error-free content that adheres to the company’s style guidelines
  • Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
  • Simultaneously manage multiple projects with short deadlines
  • Working with creative teams to ensure that the visual elements of the webpage complement the words;
  • Identifying fresh and interesting angles for your articles;
  • Writing for web pages and blogs, social media, e-books, slogans, and video script;
  • Editing your own and others’ writing;
  • Working with your team to review the impact your work has had;
  • Assist in designing digital media campaigns aligned with business goals.
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
  • Stay up-to-date with digital media developments (automating tools, Keyword Research and Trafficking marketing).
  • Respond to and positively engage those who may contact the company via digital channels.


  • Be skilled in writing clear, concise and grammatically correct copy
  • Experience working with Adobe Creative Suite
  • Degree in Journalism, Communications, Design and Public Relations or any other related course.
  • At least 1 year Experience in Copywriting and Digital marketing in the areas of mass emails, social media, SEO/SEM, blogging in any fast-paced company.
  • Solid understanding of SEO concepts
  • Previous blogging and writing experience a plus
  • Should be self-motivated and able to work without supervision.
  • Must be result oriented and someone who is able to work under pressure.
  • Strong analytical skills and data-driven thinking, up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to take initiative, employ good judgment, and manage projects from beginning to end

How to Apply:

If you meet the above criteria, please send your application letter and CV to with the subject title ‘Copywriting and Digital Marketing Specialist’.

Only shortlisted candidates will be contacted.

Job Summary:
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Nairobi, Kenya

Nairobi County

Communications and Media, Sales and Marketing
Updated: August 21, 2019 — 7:39 am