Marketing and Social Media Officer (Fashion) Job in Nairobi, Kenya

Marketing and Social Media Officer (Fashion)

Location: Ngong road, Nairobi

Our client, a multi-functional apparel company, is recruiting a Marketing & Social Media Officer to join their team.

Duties & Responsibilities:


  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for the website and blog that attracts and converts the company’s target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Social Media

  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

Key Requirements & Qualifications

  • Degree/Diploma in Marketing or relevant field
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Excellent verbal and written communication skills
  • Excellent knowledge of MS Office
  • Passion for the marketing industry and its best practices
  • Self-motivated with a results-driven approach

Deadline: Interested parties should send their online applications on or before 16th August 2019

Correspondence: Applications and detailed CV to be submitted online at

Applications not meeting minimum requirements will not be considered.

Only shortlisted candidates will be contacted.

Sales and Marketing, Communications and Media
Updated: August 13, 2019 — 10:23 am