Marketing and Social Media Officer (Fashion) Job in Nairobi, Kenya

Marketing and Social Media Officer (Fashion)

Location: Ngong road, Nairobi

Our client, a multi-functional apparel company, is recruiting a Marketing & Social Media Officer to join their team.

Duties & Responsibilities:

Marketing

  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for the website and blog that attracts and converts the company’s target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Social Media

  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

Key Requirements & Qualifications

  • Degree/Diploma in Marketing or relevant field
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Excellent verbal and written communication skills
  • Excellent knowledge of MS Office
  • Passion for the marketing industry and its best practices
  • Self-motivated with a results-driven approach

Deadline: Interested parties should send their online applications on or before 16th August 2019

Correspondence: Applications and detailed CV to be submitted online at http://goo.gl/T8sryH

Applications not meeting minimum requirements will not be considered.

Only shortlisted candidates will be contacted.


Sales and Marketing, Communications and Media
Updated: August 13, 2019 — 10:23 am