Heifer International Consultancy for Media Field Documentation Visit under Kenya Market Led Dairy Supply Chain Project




This project has been developed jointly by the project partners Heifer Project International (Heifer), New KCC (NKCC), Tetra Laval Food for Development Office (FfDO) and Tetra Pak Kenya (Tetra Pak).

The Project draws on the partners’ experiences in linking smallholder farmers to a sustainable market.

Heifer will be the implementing partner in this project and will coordinate all activities.

The project will focus on 30,000 smallholder farmers, 20,000 in the Rift Valley (Nandi, Uasin Gishu, Elgeyo Marakwet & Trans-Nzoia counties) and 10,000 in Tharaka Nithi County in Eastern Kenya to improve smallholder farmers’ linkages to a market-led dairy value chain.

1.1 Project Goal: is to improve the livelihoods of up to 30,000 smallholder farmers in Kenya and increase their household income by increasing dairy production and productivity, and empowering women and youth to play an active role in the dairy value chain.

1.2 Project Purpose: to increase the quality and quantity of milk produced by farmers in Rift Valley and Eastern Kenya through building strong dairy supply chains and processor partnerships.

1.3 Project Approach: Using a market systems approach to address the underlying causes that have hindered poor smallholder farmers from increasing dairy production and thus improving their lives and moving beyond subsistence production; social capital development; capacity building

1.4 Project Objectives

  • Increase milk productivity for 30,000 smallholder dairy farmers in Rift Valley (12 litres) and Eastern Kenya (15 litres): Establishment of an extension infrastructure; training of extension; Development of a comprehensive training curriculum and dairy handbook for extension workers; adoption and uptake of productivity-enhancing technologies; use of improved feed for cows and calves; Enhanced access to services such as Artificial Insemination, animal health services and financial services; monitoring, and treat cattle diseases and connection to existing early warning systems
  • Increase milk collection volumes in milk collection centres and bulking centres to at least 125,000 litres per day: Building of strong farmer Producer Organisations (POs) e.g. dairy cooperatives; Training and mentoring of PO management to provide efficient and effective services to their members to ensure that they remain loyal and supply milk to milk collection centres (MCCs); Developing linkages with private business service providers and other stakeholders such as input suppliers, service providers and financial institutions; educating and encouraging more farmers to become active milk suppliers on the benefit of being active suppliers (e.g. extension services and products at discounted rates and through the check-off system, farmer to farmer learning and sharing).
  • Improve milk quality: Farmer training in proper milk handling and hygiene including washing hands, washing udders, and sanitizing equipment; Promoting, where appropriate, the adoption of mechanized milking to improve milk quality; Encouraging farmers to deliver milk to the MCCs at least twice a day to discourage the practice of mixing and delivering previous evening and next morning milk; New KCC will also pay premium prices for chilled good quality milk delivered by the POs; Encouraging establishment of milk collections as nearer to the farmers as possible to ensure farmers take the shortest time to deliver milk
  • Increase the incomes of at least 70% of participating farmers and households to at least USD 3,285 per annum by the end of the project period: Increase yearly income of around 30,000 small scale dairy farmers and 70% of the farmer households achieve an annual living income {Living income is all the income of a household earned sufficient to enable members to afford a decent standard of living as defined by Heifer International} of USD 4801 in North Rift and USD 5139 in upper Eastern. The Project will create or enhance productive occupation and employment for 61,138 people including 30,000 project target farmers and 30,000 farm attendants
  • Enhance gainful participation of women and youth in the dairy value chain and Producer Organizations to increase employment and incomes– reaching 15,000 women (50% of farmers): Support increased participation of women and youth in the dairy value chain as members, producers and active suppliers to the POs and as representatives in leadership and decision making levels; Increase women’s access to dairy-related production assets, for example by encouraging and supporting loan products targeting women dairy cow ownership; Integrate gender awareness and gender issues into training curriculum for DFAs and extension staff as well as for group management and elected leaders; Training women youth on entrepreneurship, financial literacy and soft skills development in addition to skills on productivity enhancement technologies to youth interested in starting a business in the dairy value chain.
  • Increased use and adoption of environmental friendly dairy production practices amongst 30,000 farmers: Training of 282 Dairy Farm Assistants, 26 extension staff and 126 community facilitators; development of joint training curriculum which will integrate the environmental education, agroforestry and soil and water conservation; Extension staff to undertake farmer education targeting 30,000 smallholder; Promote the adoption and use of farmyard manure and compost to manage soil fertility and the adoption of biogas technology at the household level to increase utilization of manure and hence the use of bio-slurry in crop production.


Documentation and dissemination of the project stories will serve as one way of sharing learning and communicating the impact of the project.

The principal purpose of the assignment is to enhance visibility of the project interventions in the project areas (Nandi and Uasin Gishu, Tharakanithi Counties). It will focus on the beneficiaries (farmer) voice, with a hope of attracting interest from stakeholders and potential partners.

2.1 Guiding media documentation questions

Generated stories should be able to answer the following questions that are of human interest:

a) What is the project about-what are the objectives?

b) Who does the project target?

c) What are some of the key project interventions?

d) What are the key challenges affecting small scale farmers/farmer organizations and how are the project interventions addressing this? (e.g. market factors)

e) How is the dairy value chain contributing to household income-how profitable is the dairy system in the two regions?

f) To what extent are women, youth and men are involved in the dairy value chain?

g) Who are the major stakeholders in the project?

h) Who are the main players in the dairy sector/value chain? What is their contribution to the project?

i) What are some of the key lessons learned during the project implementation so far?

j) What is the sustainability strategy beyond the project life?


  • The specific objectives of this consultancy is to design and implement communication and public awareness messaging in order to positively highlight the Kenya Market Led Dairy Supply Chain Project achievements, good practices and lessons learned.
  • The assignment will probe the progress in achieving the project objective of improving the livelihoods of up to 30,000 small-scale farmers in Kenya and increase their household income by increasing dairy production and productivity and empowering women and youth to play an active role in the dairy value chain


The consultancy will incorporate a media visit to the project sites to document success stories by conducting interviews with project beneficiaries, project technical team.


  • Selection of specific news angles that are timely and relevant to small scale dairy farmers which are of interest to the public.
  • Gathering of information, consolidation and production of an informative TV and newspaper feature stories showing key achievements and impact from the project.
  • Review the project documents before travelling to the field to familiarise with the project. Where necessary, the consultant will interview the project manager, project staff and field officers to collect the necessary content for the project background
  • Interaction with members of the community (farmers), producer organisations to bring out their realities and how the interventions are benefiting their lives through dairy cooperatives.
  • Government, private sector voices will also be interviewed on the approach, successes, challenges and future plans on the dairy value chain.
  • All community members interviewed and photographed should sign Heifer photo authorisation and release forms to be provided by Heifer Information and Communications Officer, this is meant authorise Heifer to use the materials for their different communication work.


The following deliverables are expected from the consultant;

  • Inception brief: outlining the storyline/news angles to be taken by the journalists. This may include but not limited to selected project objectives to be pursued to make the final outputs newsworthy and of public interest
  • At least one television news feature on how the project is improving smallholder farmers’ linkages to a market-led dairy value chain, aired in at least one of the leading TV stations in Kenya.
  • At least one newspaper feature on how the project is improving smallholder farmers’ linkages to a market-led dairy value chain, published in at least one of the leading newspapers in Kenya.
  • The media products should highlight:
    o The project approaches.
    o Community voices. Should be representative of men, women and youth.
    o Project staff voices on how they engage the communities, donors, partners, activities involved, their personal experiences and successes from their position.


6.1 Responsibility of the consultant

  • Identify media channels that can be utilized to disseminate project stories.
  • Travel to the three selected project sites (Uasin Gishu, Nandi and Tharakanithi Counties ) to capture success stories, good practices and/or lessons learned for dissemination through specified media channels as necessary.

a) Document and disseminate TV and newspaper features highlighting progress, achievements and success stories of the project.

b) Share content with HPI-K for review before dissemination

6.2 Responsibility of Heifer Project International – Kenya

c) Provide any information that may be required by the consultant during the implementation of the task

d) Be available for consultation as needed


The proposal (duly signed) from communications and media consultancy firms should comprise technical and financial proposal.

Proposals will be accepted preferably in hard copies and also backed by a soft copy through email and mentioning subject line; “KEMDAP MEDIA FIELD DOCUMENTATION VISIT to procurement-ke@heifer.org; on or before 20th September 2019.

In addition, the following documents should be submitted;

a) Maximum 2-page organization/firm profile highlighting similar assignments completed

b) Links to previous assignment undertaken within the last 3 years.

c) Lead consultant’s (who will lead the assignment) Maximum 3-page CV highlighting related assignment completed, role in the completed assignment

d) Other team members’ (who will involve in the assignment) 2 paragraph short CV highlighting related assignment completed and role

e) Organization’s/firm’s certificate, PIN and VAT registration

f) At least 3 referees for the previous assignment.


The consultancy is open to consultancy firms only, the firm that get the highest points as per the herein below criteria will be awarded the contract. The criteria will be based on the technical capacity of the consultants (70%) and financial viability (30%).

Communications and Media, NGO and UN
Updated: September 10, 2019 — 5:14 pm