The Kenya Mortgage Refinance Company (KMRC) was established as a key institution to support the Affordable Housing Pillar of the Government’s Big 4 Agenda.
In establishing KMRC, the Government adopted a public private partnership (PPP) arrangement with majority private sector ownership.
KMRC is a newly established non-deposit taking mortgage liquidity company under the supervision of the Central Bank of Kenya with the core mandate of mobilizing and providing long-term funds to primary mortgage lenders (Banks, Microfinance Banks and Saccos) in order to increase the availability and affordability of mortgage loans to Kenyans.
In order to drive our strategy, we seek to recruit suitable candidates in various positions who will support KMRC in attaining its commitment to affordable housing for Kenyans.
We require a suitable candidate to fill the following position:
Job Ref: HR 8/1/2020
Purpose of the Job: Oversee the company’s marketing campaigns and play a key part in communication and management of stakeholder relations to achieve the company’s goals and objectives.
Duties and Responsibilities
The duties and responsibilities are as follows:
I. Operational Roles and Responsibilities:
a) Create awareness messages on various KMRC issues to the customers and key stakeholders;
b) Effectively control the flow of information between KMRC, its investors, and its stakeholders;
c) Ensure effective content management across all channels, ensuring that the right content reaches the relevant audience, right channel selection for each segment;
d) Ensure all adverts and publications are properly drafted in accordance to set guide lines and standards;
e) Responsible for all online web content and communications as well as social media interactions to ensure that all content put out by the company, both in print and online, is edited to conform to the business’s overall values and messages;
f) Lead efforts to leverage the Corporate Brand Positioning and solidify the Company’s mandate and vision;
g) Facilitate customer education on the Company’s products through exhibitions and fairs and other promotional activities;
h) Analyse market developments and advice on product development;
i) Participate in developing marketing plan geared towards customers, stakeholders and prospects;
j) Review marketing material to ensure that visual impact is in line with branding guidelines;
k) Day to day management of advertising, media and digital agencies relationships to drive efficiency in the marketing campaigns or related output;
l) Organize site meetings, open days, member visits, road shows etc;
m) Conduct research and market trend analysis, comparators offerings, demographics, and other information that affects marketing strategies;
n) Identify areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities;
o) Maximize brand presence on various channels (e.g. web, TV and social media);
p) Develop investor confidence and belief in the KMRC’s vision and strategy for delivering shareholder value through effective communications
q) Create a strong reputation by demonstrating consistent and clear communication between internal and external parties;
r) Participate in developing a robust investor relations strategy and framework;
s) Participate and manage conferences, press and communication forums for shareholders and customers;
t) Actively assume the role of primary representative to media outlets, the consumers, external partners, and business stakeholders; and
u) Implement and maintain appropriate metrics to evaluate impact and effectiveness of external communications;
II. Perform any other duties as may be assigned from time to time
Key Result Areas:
The jobholder’s accountability areas are outlined as follows:
- Submission of accurate, timely and relevant reporting;
- Continuous process improvement of services through efficient working;
- Enforcement of relevant guidelines, rules and regulations;
- Ensure customer satisfaction for the consumers of the services offered by the department;
- Efficient execution of work processes as assigned.
Department: Strategy & Corporate Communications
Position Reports to: Head of Strategy & Corporate Communications
*Required Master: N/A
*Required Degree: Marketing/Business Administration/Journalism/International Relations/Public Relations/Communications/Other
Knowledge and Skills Required:
The jobholder must possess:
- A Bachelor degree in Marketing/Business Administration, Journalism, International Relations, Public Relations, Communications, or related field from a recognized institution;
- Additional qualifications in Digital Marketing will be an added advantage;
- A minimum of five (5) years of experience working in a similar position;
- Professional qualifications such as Certificate in Public Relations and Diplomacy;
- Good Knowledge and experience in the banking and financial sector operations;
- Good interpersonal and strong negotiation skills.
- Must demonstrate high integrity and ethical practice;
- Must demonstrate ability to work independently with minimum supervision;
- Must be a team player who is able to work cordially in teams;
How to Apply:
CLICK HERE to apply online
Applications should be received on or before close of business on 28th February, 2020.
KMRC is an equal opportunity employer and qualified applicants from all backgrounds are encouraged to apply.
KMRC Website: https://kmrc.co.ke/careers