Position: Digital and Social Media Marketing Executive
Location: Nairobi
Nature of Job: Full time
Salary Range: 40K – 50K
Duties & Responsibilities
- Attract traffic to the company’s social media platforms
- Manage Digital Marketing campaigns and day-to-day activities
- Develop relevant content topics to reach the company’s target customers
- Create, manage all published content (images, video and written)
- Monitor, listen and respond to users in a “Social” way while cultivating sales
- Conduct online advocacy and open a stream for cross-promotions
- Develop and expand community and/or influencer outreach efforts
- Oversee design (i.e.: Facebook Timeline cover, profile picture, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
- Design, create and manage promotions and Social ad campaigns
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review
- Analyze key metrics and tweak strategy as needed
- Compile reports for management showing results (ROI)
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate in full liaison with the Directors
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews
- Monitor trends in social media tools, applications, channels, design and strategy
- Implement ongoing all company awareness to remain highly effective
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management
- Analyze campaigns and translate unreliable data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results sales and branding
- Have a keen interest in creativity of the branch’s ambiance and presentation
- Other duties as assigned by the management.
Qualifications and skills
- Degree/ Diploma in Business/ IT/Mass Communication or a related field
- Digital/social media marketing experience a must
- 2-5 years’ experience in digital marketing
- Sales and marketing skills
- Customer service Skills
- Very creative
If you meet the above requirements, send CV urgently to recruitment@britesmanagement.com
Interviews will be done on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.
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