Digital Marketing Executive Job in Kenya

Our Client, in the Service Sector seeks to hire a Digital Marketing Executive.

The Digital Marketing Executive will be responsible for executing the company’s digital marketing campaigns.

He/she will be involved throughout the campaign ideation, planning, implementation, measurement, and optimization process.

Therefore, he/she should have hands-on experience using various digital marketing platforms.

Roles and Responsibilities

  • Assist the team in the development of the overall digital marketing strategy
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Tracking the website traffic flow and providing internal reports regularly.
  • Fixing any error in online content and arrange webinars and webcasts.
  • Be actively involved in SEO efforts (keyword, image optimization etc.).
  • Preparing online newsletters and promotional emails and organizing their distribution through various channels.
  • Providing creative ideas for content marketing and updating the website.
  • Collaborating with designers to improve user experience.
  • Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
  • Promoting company’s product and services in the digital space.
  • Creating and executing SMS, and email-based marketing campaigns.
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Required Qualifications / Experience

  • Bachelors’ Degree in Marketing, Digital technologies or relevant field.
  • Proven experience as Digital Marketing Executive or similar role.
  • Excellent understanding of digital marketing concepts and best practices.
  • Good knowledge of all different digital marketing channels.
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.
  • Team player.

To Apply:

Applicants who meet the requirements stated above should send their applications and detailed CVs with a day – time Telephone number to the email address: with Digital Marketing Executive on the Subject line.

Candidates MUST indicate their Current and Expected salaries.

Sales and Marketing
Updated: March 11, 2020 — 4:03 pm