IT Solutions Marketing Officer Job in Nairobi, Kenya

Job Title: Marketing Officer – IT Solutions

Location: Nairobi

Our client is a leading ICT integration company seeking to fill the position of a Marketing Officer.

This role is critical in planning and execution of marketing strategies that shall result in lead generation and continuous pipeline of sales.

Key Responsibilities

• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Implement ideas and strategies that shall enable all team members support the team in lead generation
• Undertake review of company’s products and service content
• Research client base to find new profiles of customers and sell to them accordingly
• Manage e-commerce store(s) and strategy, including update of products stocks and prices
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels
• Create and manage a rich library of content that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, reports, webinars
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
• Track, measure, and analyze all initiatives to report on social media RO
• Explore new ways to engage and identify new social networks to reach our target buyers
• Drive consistent, relevant traffic and leads from our social network presence
• Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.)
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
• Work with the sales team in following up on quotations and closure of marketing generated leads and sending weekly reports every
• Increasing brand awareness and customer loyalty
• Organize trainings on marketing for team members

Qualifications:

• A bachelor’s degree in Communications /Marketing or an equivalent
• A minimum of 3 years’ experience in a busy marketing environment
• Experience in Social Media Management, Content Creation, Data Collection and Analysis
• Strong verbal and written communication skills
• Attention to Detail, Self-Motivated, Creative Problem-Solving Skills
• Ability to lead and to contribute to the team

How to Apply

If you are up to the challenge, possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Marketing Officer – IT Solutions) to hr@smoothtel.com before 15th August 2020.

Kindly indicate current/last salary on your CV.