Fresh Life Initiative
Job Vacancy: Behavioral Marketing Project Officer
We have made handwashing possible in urban slums. Now, to make real sustained impact, we must foster behavioural change to make handwashing a habit.
Fresh Life Initiative (FLI) is an award-winning social venture that makes hygienic sanitation accessible and affordable in Africa’s urban slums for everyone, forever.
Our systems-based approach to solving the sanitation crisis involves five key steps: we build a dense network of franchised micro-entrepreneurs, who operate low-cost, high-quality waterless sanitation facilities.
We provide critical support services – such as access to finance, training, marketing and business analytics. We collect the waste regularly and safely remove it from the community. Working with our sanitation partners we convert the waste into valuable by-products, such as organic fertilizer and renewable energy.
Finally, we sell the by-products to Kenyan farms. Since November 2011, we have launched over 3000 Fresh Life Toilets to a network of 2500 micro-entrepreneurs and we collect and convert over 9000 tons of waste annually.
As we grow the network, we recognize the important role that hygiene, and specifically hand washing, plays in ensuring a healthy community, and are adopting a more strategic and sustainable approach to handwashing behaviour change. We are therefore seeking a Behavioral Marketing Project Officer to join the team.
Role: The Project Officer will be responsible for managing the handwashing behaviour change work ensuring increased adoption and sustainability of handwashing behaviour in our growing network of over 3000 sanitation facilities in Kenya.
The Project Officer will work with a consulting team of behavioural researchers and strategists to conduct baseline research on the current status and target audiences; develop a handwashing behaviour change strategy, and in collaboration with the Customer Support team, experiment with interventions aimed at achieving the desired behaviour change.
S/he will develop and implement a monitoring and evaluation framework to measure the effectiveness of the interventions.
Duties and Responsibilities:
- Manage the overall hand washing behavioral marketing project work
- With the guidance of a consultant, conduct field research among franchisees and users within the target community
- Support the iterative development of a hand washing behavior change strategy
- Lead implementation of field interventions/experiments and iterations in line with the strategy
- Work with the Customer Support team to conduct field surveys, interviews and observations
- Work with the designer to ensure development of relevant creative collateral materials/tools as identified in the strategy
- Ensure effective tracking of the success metrics throughout the implementation period
- Develop a monitoring and evaluation framework and use the same to measure the effectiveness of the interventions
- Regularly undertake market scanning to identify any emerging behaviors/trends among franchisees and users, and propose appropriate interventions
- Identify gaps during strategy implementation and propose viable solutions to address the same
- Work collaboratively with other customer facing teams to ensure clear communication on the behavioral marketing work
- Develop weekly reports on all the activities undertaken
- Take responsibility for the management of all the expenses relating to the project including developing activity budgets, requisition of payments and reconciliation.
- Bachelor’s degree in marketing, communications, design, psychology, or other relevant discipline
- Has proven experience designing and implementing behavioral marketing campaigns (or human-centered design / social marketing / behavior change communications efforts) which have yielded measurable results (increase in adoption rates)
- Experience in conducting qualitative and quantitative field research
- Willingness to work in urban informal settlements
- Excellent verbal and written communication skills
- Fluent in English and Swahili
- Digitally Native: experienced using MS Office Suite, Google Suite, Data Analysis tools like Tableau
- Ability to analyze data and develop effective reports and presentations
- Passion for creativity and innovation
Do NOT apply if…
- you cannot think of 10+ people top of mind who we could call right now and they’d speak glowingly about your collaborative spirit
- you cannot speak to at least 3 experiments you’ve run in your work / personal life
- you’re bothered by customer complaints
We offer an interesting and challenging position within a multicultural and dynamic environment, promoting a product and practices that make a significant positive impact, working with a highly motivated team who is passionate about the cause.
Required Documents for Shortlisting
- KRA PIN
- Police Clearance Certificate
- Academic Transcripts and Academic Certificates
To apply, please submit HERE the following by Friday, 02nd October 2020:
1. Resume/CV that includes a list of three references.
2. Cover letter that describes how you have used marketing, design, or communications in the past to bring about behaviour change for good. Please include 1-2 instances of this work, and share with us the resulting impact. Also, please clearly indicate your available start date (include notice period) and your salary expectations.
3. One-page document in response to the following challenge (please include this write up as part of the cover letter):
CHALLENGE: Fresh Life has an opportunity to improve the COVID-19 situation in Nairobi by fostering more hand washing at our sanitation facilities. Success with this would improve hygiene and reduce infections. The trouble is, not all sanitation facility operators have installed hand washing stations, nor have all of them supplied stations with soap and water. On top of that, we have not made a strategic communication push to get the end users to wash their hands after using the toilets.
YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT: Assume that you are our Behavioral Marketing Project Officer and you are tasked with re-designing or improving our interventions to drive up hand washing. Please submit a simple one-page document that: 1. Shares the three initial questions that come to mind, and 2. Describes, using 5 bullet point steps, the general approach you would take to tackle this challenge.