Marketing Coordinator Job in Nairobi, Kenya

Vacant Position: Marketing Coordinator

Location: Nairobi, Kenya

Industry: Manufacturing

Our Client, a market leader in spring mattress manufacturing is urgently seeking to recruit top-performing, versatile and enthusiastic Marketing Coordinator.

The Marketing Coordinator will participate in our client’s advertising campaigns.

He/she will be instrumental in conducting market research, producing promotional materials and analyzing sales data by performing the following duties;

Essential Duties & Responsibilities

  • Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
  • Design and implement successful marketing campaigns.
  • Troubleshooting marketing campaigns that are not performing well and suggesting news of doing them.
  • Daily monitoring of campaign performance.
  • Formulate, direct and coordinate design artworks to ensure they are creative and go with our brand guidelines.
  • Plan and execute marketing activities and offers for both retail and supermarkets.
  • Product development and enhancement with regards to the look and feel.
  • Set up tracking systems for online marketing activities.
  • Check market trends and look for ways of being more competitive.
  • Collaborate with the designer to produce promotional materials as per the required standards.
  • Creating and organizing promotional campaigns to drive sales for supermarkets, retail and saccos.
  • Prepare (monthly, quarterly and annual) forecasts.
  • Writing targeted content for website, brochures and newsletters.
  • Creating content for social media channels.
  • Analyzing and responding to marketing queries via phone, email or social media.
  • Any other lawful and proper task assigned to you from time to time by the management of the company.

Key Competencies & Qualifications:

  • Bachelor’s Degree in Marketing or any other related field from a recognized institution
  • Must have at least 5 years proven work experience as a Marketing Coordinator, Marketing Officer or similar role
  • Accountability – Accountable for measurable, high-quality, timely, and cost effective results.
  • Initiative – Takes prompt action to accomplish tasks and meet goals and objectives.
  • Problem solving/Decision making – Identifies and analyzes problems weighing the relevance and accuracy of available information. Generates and evaluates alternative solutions and makes effective and timely decisions.
  • Quality of work – Pays close attention to detail. Strives to achieve accuracy and consistency in all tasks.
  • Service orientation – Applies effective interpersonal and problem-solving skills when responding to customers.
  • Knowledge of traditional and digital marketing tools
  • Experience with research methods using data analytics software
  • Expertise with SEO/SEM campaigns

How to Apply

If you’re up to the challenge, kindly send CV and cover letter only to before close of business 15th September 2020.

Clearly indicate the position applied for and expected salary on the subject line.

Sales and Marketing
Updated: September 11, 2020 — 8:12 am