Marketing Coordinator Job in Nairobi, Kenya

Vacant Position: Marketing Coordinator

Location: Nairobi, Kenya

Industry: Manufacturing

Our Client, a market leader in spring mattress manufacturing is urgently seeking to recruit top-performing, versatile and enthusiastic Marketing Coordinator.

The Marketing Coordinator will participate in our client’s advertising campaigns.

He/she will be instrumental in conducting market research, producing promotional materials and analyzing sales data by performing the following duties;

Essential Duties & Responsibilities

  • Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
  • Design and implement successful marketing campaigns.
  • Troubleshooting marketing campaigns that are not performing well and suggesting news of doing them.
  • Daily monitoring of campaign performance.
  • Formulate, direct and coordinate design artworks to ensure they are creative and go with our brand guidelines.
  • Plan and execute marketing activities and offers for both retail and supermarkets.
  • Product development and enhancement with regards to the look and feel.
  • Set up tracking systems for online marketing activities.
  • Check market trends and look for ways of being more competitive.
  • Collaborate with the designer to produce promotional materials as per the required standards.
  • Creating and organizing promotional campaigns to drive sales for supermarkets, retail and saccos.
  • Prepare (monthly, quarterly and annual) forecasts.
  • Writing targeted content for website, brochures and newsletters.
  • Creating content for social media channels.
  • Analyzing and responding to marketing queries via phone, email or social media.
  • Any other lawful and proper task assigned to you from time to time by the management of the company.

Key Competencies & Qualifications:

  • Bachelor’s Degree in Marketing or any other related field from a recognized institution
  • Must have at least 5 years proven work experience as a Marketing Coordinator, Marketing Officer or similar role
  • Accountability – Accountable for measurable, high-quality, timely, and cost effective results.
  • Initiative – Takes prompt action to accomplish tasks and meet goals and objectives.
  • Problem solving/Decision making – Identifies and analyzes problems weighing the relevance and accuracy of available information. Generates and evaluates alternative solutions and makes effective and timely decisions.
  • Quality of work – Pays close attention to detail. Strives to achieve accuracy and consistency in all tasks.
  • Service orientation – Applies effective interpersonal and problem-solving skills when responding to customers.
  • Knowledge of traditional and digital marketing tools
  • Experience with research methods using data analytics software
  • Expertise with SEO/SEM campaigns

How to Apply

If you’re up to the challenge, kindly send CV and cover letter only to recruitment@linkarkconsultants.com before close of business 15th September 2020.

Clearly indicate the position applied for and expected salary on the subject line.


Sales and Marketing
Updated: September 11, 2020 — 8:12 am