Job Title: Integrated Marketing Communications Officer
Job Location: Nairobi
Job Summary: Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.
- Develop and execute marketing programs to promote the company’s brand.
- Coordinate the design of promotional material and distribute in online and offline channels
- Advertise company and products/services on various media
- Perform lead generation.
- Identify media outlets for press releases and promotions.
- Develop and track budgets.
- Produce marketing copy for our website
- Craft and send regular newsletters with company updates
- Track ROI for marketing campaigns
- Join social media groups and professional platforms to discuss industry-related topics
- Monitor corporate website and social media pages and address clients’ queries
- Network with industry experts and potential clients to drive brand awareness
- Gather customer feedback to inform sales and product teams
- Leverage customer insight data to refine brand management.
- Identify brand-building areas.
- Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
- Develop and implement media planning, buying, and innovation strategies.
- Help promote uniformity and consistency of brand.
Requirements and Qualifications
- Proven work experience as a Marketing Communications Officer or similar role
- Familiarity with B2B advertising campaigns
- Hands-on experience with web content management tools, like WordPress
- Proficiency in MS Office
- Knowledge of SEO and Google Analytics
- Experience with marketing campaigns on social media
- Excellent verbal and written communication skills
- Good presentation skills
- BSc in Marketing, Communications, Public Relations or relevant field
Deadline: Interested parties should submit their online applications on or before 29th December 2020
Correspondence: Applications and detailed CV to be submitted online at http://goo.gl/T8sryH
We thank all applicants for their interest in this position; however, only suitable candidates will be contacted to continue the application process.