Digitization of Dairy Production Training Content and COVID-19 Awareness Messages

Kenya Market Led Dairy Suply Chain Project (KEMDAP)

in partnership with

Heifer International, Sida, New KCC and Tetra Level

Terms of Reference (TOR): Digitization of Dairy Production Training Content and COVID-19 Awareness Messages

Heifer International Kenya

Heifer International Kenya has been operating in Kenya since 1981 with a Mission to work with communities to end hunger and poverty and care for the earth and its Vision is “a world of communities living together in peace and equitably sharing the resources of a healthy planet”.

Using a values-based community development approach, Heifer works with communities to strengthen the local economy, diversify diets with better nutrition, and properly manage water and soil systems for future generations.

Heifer implements its projects through

1) Community development and

2) enterprise development approaches.

Each of the projects focuses on three priority directions, namely; strengthening and diversifying resource base, strengthening country program efficiency and increasing outreach and impacts through the utilization of innovative value chain systems.

Currently among Heifer’s portfolio is the Kenya Market-Led Dairy Supply Chain Project (KEMDAP).


KEMDAP is a 4-year project funded by the Swedish International Development Corporation Agency (SIDA) that was jointly designed by Heifer International, New KCC, Tetra Laval, Food for Development Office (FfDO) and Tetra Pak Kenya (Tetra Pak) and targeted 20,000 in the North Rift (Nandi, Trans-Nzoia, Uasin Gishu and Elgeyo Marakwet counties) and 10,000 in Upper Eastern Embu, Meru and Tharaka Nithi Counties.

The project seeks to tap into the potential of small-scale dairy farmers in Kenya by building stronger and sustainable dairy cooperative societies.

To achieve this, KEMDAP focuses on addressing the underlying challenges that hinder small-scale farmers from increasing their dairy production, improving livelihoods and moving beyond subsistence dairy farming.

Various interventions are being undertaken, these include; training of cooperatives, the board of directors on leadership, governance and business development; training of farmers on social capital, village-level group savings, gender equality among other relevant skills.

This approach is meant to nurture resilience and sustainability beyond the project life.

To build sustainable farmer-owned agribusinesses, the project seeks to support the establishment of functional extension structures.

This entails supporting the 24 dairy cooperatives to recruit Community Facilitators (CFs), Dairy Farm Assistants (DFAs) and Extension Officers(EOs).

Background of extension digitalization

HPI has been seeking to collaborate with innovation firms to digitize and improve access and monitoring of its extension services.

This strategy aligns with the extension policy (NASEP 2008) that promised innovative approaches, including a pluralistic approach in extension service provision involving various actors from the government as well as the private sector, use of information and communication technology (“ICT”) services and provision of a favourable environment to facilitate the use of the ICT services.

Problem statement and proposed solution

In the past, Heifer has conducted traditional face-to-face farmer training in groups through the Trainer of Trainers model. From most program evaluations, this model has been effective but rather costly and not sustainable in the long run.

After direct project support, most of the trainers are no longer active since farmers only pay for tangible services like animal health but not training or advice.

Farmers have also been busy with other income-generating activities and therefore not always available for regular training that is organized during the day (when they are chasing competing interests). This inconsistent or irregular attendance at training sessions contributes to slow uptake of technologies and good practices.

Also, the impact of COVID-19 has affected face-to-face extension service provision, hence the need for an alternative means.

An assessment by Heifer in September 2019 on farmers access to mobile innovation indicated that 91% of farmers have access to mobile phones and most of them find time in the evening and during their rest times to catch up with information updates and research.

Therefore, HPI considers investment in digital extension systems as a key complementing option to deliver training modules and packages cost-effectively and sustainably. In our program designs, we are incorporating digital extension as a complement to face-to-face training.

Purpose of the consultancy

The proposed solution is meant to improve access to the well-researched training content, Heifer is looking for a service provider to digitize dairy production training content and dissemination through a user-friendly digital platform (s) especially for KEMDAP project.

The contractor will provide training on how farmers can access through a one-time Unstructured Supplementary Service Data (“USSD”) code, making it accessible to farmers who have at least a basic phone.

The Community Facilitators (CFs), Dairy Farm Assistants (DFAs), Extension Officers (EO) and animal health service providers are also known as Community Agrovet Entrepreneurs (CAVEs) will engage farmers and enrol them to the training through a shortcode.

Heifer will provide the contractor with a database of profiled farmers to whom they can send messages to invite them to engage with the training. The contractor will also share invitation messages to farmers on their database and in HPI project sites to encourage them to participate in the training.

As part of the delivery of the services, the contractor will provide Heifer with a web-based “partner” account where real-time analytics can be accessed. This includes data on learners reached, number of SMSes disseminated, active modules, cost per learner, certificates awarded, etc.

General Objectives

The general objective of the proposed technology solution is to digitize extension services and deliver via mobile phones in the KEMDAP project areas and possibly extend to other project sites subject to availability of resources.

In the KEMDAP project sites, Heifer will work with Contractor to reach up to 20,000 smallholder farmers with dairy production and COVID-19 awareness training tips through short messaging, training platform and essential information.

Specific objectives

Specifically, the integration of ICT in extension and service delivery is meant to;

  • Increase reach and uptake of extension services and inputs
  • Encourage ICT based learning that augments face to face training making it more interactive and beneficial for farmers
  • Improve monitoring and evaluation of training and services thus informing Heifer’s capacity building programs
  • Promote cost efficiency in program interventions
  • Promote sustainability of extension services
  • Improve access to inputs and services-
  • Improve linkages and transparency along and among the poultry and dairy value chain actors.

Scope of Work

  • Develop and digitalise COVID19 key messaging and dairy training manual to be transmitted through a mobile platform
  • Disseminate the COVID-19 awareness messages and dairy production training content in the KEMDAP project areas, reaching 20,000 dairy farming households.
  • Monitoring and evaluation of the digitized extension services: Conduct an annual survey and provide Heifer with an annual report per project documenting achievements against plans, insight on learned, and recommendations to improve the effectiveness and efficiency of the digitized training services.
  • Sustainability plan: Heifer and the Contractor will engage in designing an exit plan where the stakeholders and farmers can sustain the digital extension services.
  • Put in place systems for sustainable access to the training post-project implementation and possible Heifer ownership/co-ownership of the platform
  • Companies or organizations with an existing platform are encouraged to apply

Expected Deliverables

As part of the delivery of the services, the contractor shall provide the following:

Develop and dissemination of COVID-19 awareness messages and dairy production training content to KEMDAP project beneficiaries for a minimum of 11 months of content live targeting 20,000 farmers;

Heifer to retain continued access to the “partner” account on the digital platform with an open communication flow with the contractor to address any emerging issue; and

The contractor to conduct an online survey and a semi-annual report one month after the end of the half-year of the term. The semi-annual report will be submitted within one month after the end of the six-month period.

Supervision and Coordination

The successful applicant will work under the direct supervision of KEMDAP Project Manager, with the Director of Programmes providing overall assignment oversight.

The consultant, under the duration of the contract, will also work closely with the technical project teams.


It should be noted that all the information and reports collected in the process of undertaking this exercise shall be the property of Heifer International.

The application requirements

Only legally registered company/organizations entities are eligible to apply. Applications from individuals will NOT be accepted.

Submit the following:

  1. Letter of expression of interest and demonstration of capability and past experiences addressed to Procurement.
  2. Cover Page (Name of organization/company, contact details – the name of the contact person, physical address, phone number, and email address).
  3. A technical proposal detailing your understanding and how you propose to undertake the assignment, and work plan. Include at least three previous clients and their contacts to act as references and CV(s) of the person(s) to be engaged on the assignment.
  4. Financial proposal–Applicants should submit a detailed budget in excel format with budget notes that explain the basis of the estimate for each line item (in USD and KSh).
  5. The successful consulting firm will be required to produce the following documents before entering into Independent Contractor Agreement (ICA) with Heifer;
    • Certificate of Incorporation or Business Registration Certificate.
    • A Partnership Deed if you are running a partnership business.
    • Audited financial statements for the last three years.
    • Valid CR12 Certificate
    • KRA online PIN Certificate.
    • Tax Compliance Certificate.
    • Certificate of Incorporation or Business Registration Certificate.
    • Physical location including town, building, room number and postal address.
    • Directors’ / Partners’ personal guarantee.
    • Trade reference and clientele list including their respective contacts.

How to Apply

All applicants should submit their applications to procurement-ke@heifer.org with the subject line labelled ‘DIGITIZATION OF DAIRY PRODUCTION TRAINING CONTENT AND COVID-19 AWARENESS MESSAGES’.

Closing date for applications 29th January 2021.

Agriculture and Agribusiness, Communications and Media, ICT and Technology, NGO and UN
Updated: January 17, 2021 — 7:29 pm