Integrated Marketing & Communications Officer Job in Nairobi

Integrated Marketing & Communications Officer

Location: Nairobi

Job summary: Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.

Key Responsibilities

  • Develop and execute marketing programs to promote the company’s brand.
  • Coordinate the design of promotional material and distribute in online and offline channels
  • Advertise company and products/services on various media
  • Perform lead generation.
  • Identify media outlets for press releases and promotions.
  • Develop and track budgets.
  • Produce marketing copy for our website
  • Craft and send regular newsletters with company updates
  • Track ROI for marketing campaigns
  • Join social media groups and professional platforms to discuss industry-related topics
  • Monitor corporate website and social media pages and address clients’ queries
  • Network with industry experts and potential clients to drive brand awareness
  • Gather customer feedback to inform sales and product teams
  • Leverage customer insight data to refine brand management.
  • Identify brand-building areas.
  • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
  • Develop and implement media planning, buying, and innovation strategies.
  • Help promote uniformity and consistency of brand.

Requirements and Qualifications

  • Proven ability to develop brand and marketing strategies and communicate recommendations
  • Experience in identifying target audiences and devising effective campaigns
  • Familiarity with B2B advertising campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field
  • Hands-on experience with web content management tools, like WordPress
  • Proficiency in MS Office/Google Workspace
  • Knowledge of SEO and Google Analytics
  • Experience with marketing campaigns on social media

Deadline: Interested parties should submit their online applications on or before 14th January 2021

Correspondence: Applications and detailed CV to be submitted online at

We thank all applicants for their interest in this position; however, only suitable candidates will be contacted to continue the application process.

Communications and Media, Sales and Marketing
Updated: January 7, 2021 — 9:46 am