Our client, a leading Motor Vehicle insurer, is looking for Head of Marketing responsible for promoting the company’s businesses, services, products and brand awareness.


  • Development and generation of new market business leads & pricing strategies
  • Promote the company’s products & services to increase market share, increase brand awareness and oversee the company’s attendance at major industry-related events.
  • Identifying and implementing innovative sales strategies, business development and coordination of marketing activities
  • Oversee design, branding, advertising and productions of promotional materials such as website and brochures
  • Writing and delivering content and social media plans
  • Analysing or market trends, preparation of forecasts and liaising with third-party marketing agencies
  • Development and management of the marketing team’s budgets
  • Promoting strong client engagement, retention and attraction strategies
  • Provide leadership, direction, mentoring and professional development to the marketing team
  • Establish and maintain business partnerships with key stakeholders both internally and externally


  • Bachelor’s Degree in Marketing, Communication, Business Administration or any related field from a reputable institution
  • Master’s Degree in relevant field will be an added advantage
  • AIIK Diploma/CII/CIM Diploma or any insurance related qualification will be an added advantage
  • 10 years’ work experience with minimum 5 years as a marketing manager preferably in the insurance or banking sectors
  • Experience in identifying and developing new market opportunities
  • Extensive knowledge in marketing strategies, channels and branding
  • Strong commercial business acumen with an innovative and entrepreneurial mind-set
  • Demonstrated ability to communicating effectively at all levels of the company including reporting to Board of Directors
  • Excellent communication, interpersonal, and client relationship skills
  • High level of integrity; Able to maintain utmost confidentiality of information in their possession
  • Exceptional analytical and problem-solving kills
  • Strong organizational and creative thinking skills
  • Excellent leadership, team building, decision making and presentation skills


Kindly visit: https://www.racg.co.ke/html/?p=jobs to create/update your career profile and submit your application, or send updated CV to recruitment@racg.co.ke with email subject “Head of Marketing” by COB Friday 6th August, 2021.