Sales Director Job in Nairobi, Kenya

Vacant Position: Sales Director

Location: Nairobi

Industry: Food and Beverage (Juice and snacks)

Role Seniority: Executive level – Responsible for managing and overseeing the sales operations within the Group.

Overall Purpose of the Job

  • Generating and submitting RFPs and related sales documents, collaborating with senior team to set revenue goals and company strategy and implementing a sales plan to drive revenue growth and attending key events to generate leads.
  • Define and execute appropriate sales strategies; business development, marketing, technical, and operations and sales support programs to maximize sales and profitability.

Main Responsibilities

  • Create strong relationships with key client stakeholders at both senior and mid-management levels
  • Work closely with colleagues on cross-territory opportunities and other internal teams on marketing materials and cause studies
  • Understand and effectively communicate the company’s value prop, tech, process and current partnerships
  • Determine annual unit and gross-profit plans by implementing marketing strategies; analysing trends and results
  • Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
  • Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors
  • Work with the Sales, Account Management and Operations, teams to implement targeted sales strategy
  • Manage and implement the sales forecasting, planning and buyer driven sales and marketing processes, establishing high levels of quality, accuracy and process consistency for the sales and marketing organization
  • Analyse pipeline and lead data, deliver periodic reporting to the sales and marketing teams providing key business insights: typical reporting relates to Demand Generation, Pipeline Forecast and Trends, Conversion Rates, Target Account, Market Segmentation, Win/Loss, Age
  • Report on key KPIs related to the lead and the opportunity waterfall in order to implement a consistent closed-loop between marketing and sales
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality
  • Define contact and account quality standards in the database, defining processes and data acquisition strategies
  • Monitor the quality of marketing and sales information and define data improvement programs


  • Degree in Business Administration/Management or Marketing.
  • Minimum 7 years’ experience in FMCG. This excludes alcoholic and fresh food Products.
  • Fluent knowledge of English and local language
  • Has experience with all sales channels like van sales, General trade, Key account and HORECA.
  • Has experience dealing with international FMCG products (Imported Products).

Required knowledge, technical or professional skills

  • FMCG industry experience specifically Juices, Biscuits, Candies, JAM, Crisps, Snacks
  • Proven work experience as a Sales Director or Head of Sales
  • Ability to create accountability and to lead by example
  • Strong team building, decision-making and people management skills.
  • Understands the impact of operational initiatives from a sales or marketing person’s perspective

Required personal capabilities

  • Knowledge and know-how: Analysis, Problem Solving, Results orientation
  • Teamwork: Communication skills, Negotiation skills, Networking, Teamwork, Team leadership.
  • Passion – Setting an example: Positive attitude, Energy, Self-efficacy, Resilience
  • Courage to change: Openness, Flexibility / lateral thinking, Long term vision, Decision-making, Initiative.
  • Ability to prepare reports and use of appropriate mode of communication. Must be proficient at analysing data, building reporting and making strategic recommendations based on data and trends
  • Desire to own projects and exceed expectations, with ability to find solutions and
    deliver results within a rapidly changing, entrepreneurial, technology-driven culture
  • Ability to manage multiple projects and work to tight deadlines
  • Proven success working in a fast-paced, high-growth environment
  • Keen business sense, with the ability to find creative business-oriented solutions to problems

How to Apply

To apply, send your CV only to before 20th January 2022.

Clearly indicate the exact position (SALES DIRECTOR ) applied for and your minimum salary expectation on the subject line.

NB: Flexi Personnel does not charge candidates for job placement.

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