|Published||November 20, 2023|
|Expires||December 24, 2023|
|Location||Runda, Tala Road, Off Kiambu Road, Nairobi County, Kenya|
|Category||Sales & Marketing|
Location: Tala Road, Runda Off, Kiambu Road.
Job type: Fulltime
Indepth Research Institute is a global training and professional services firm that partners with organizations to enhance productivity, performance, sustainability and overall success.
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns across various online platforms. With a focus on driving brand awareness, engagement, and lead generation, the Digital Marketer will play a crucial role in optimizing our digital presence.
- Campaign Development:
Plan, execute, and optimize digital marketing campaigns, including SEO/SEM, email, social media, and display advertising, to increase brand visibility and drive traffic.
- Content Creation:
Develop engaging and relevant content for various digital channels, including social media posts, blogs, and email campaigns, ensuring alignment with brand guidelines and target audience interests.
- Social Media Management:
Manage and grow our social media presence, creating compelling content, engaging with the audience, and monitoring social media trends to enhance brand positioning.
- SEO and Website Optimization:
Implement SEO strategies to improve website rankings and drive organic traffic. Collaborate with the web development team to ensure optimal website performance.
- Data Analysis:
Utilize analytics tools to track and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
- Lead Generation:
Implement strategies to generate leads and nurture them through the sales funnel. Collaborate with the sales team to ensure effective lead conversion.
- Email Marketing:
Design and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis, to enhance customer engagement and retention.
Qualifications and Experience
- Should have at least a Degree in Digital Marketing, IT, BBIT, Marketing, Journalism, Communications, and Public Relations or any related course.
- At least 1 year experience in Digital Marketing in the areas of mass emails, SEO/SEM, blogging in any fast-paced company.
- Email marketing and drip emails campaigns
- Content Development
- Social Media Marketing
- Prior experience in content marketing, content growth and SEO
- Intermediate Graphic design
- Intermediate WordPress and web development skills
- Intermediate Video Editing, Animation and Photo Editing
- Proficiency with website analytics tools (Google Analytics);
- Knowledge in the area of Digital Advertising, buying and planning media;
- Google Ads Certification required
How to Apply: