Digital Marketer (Real Estate)
Published | January 15, 2025 |
Expires | February 20, 2025 |
Location | Kenya, Kenya |
Category | Sales & Marketing |
Job Type | Full-time |
Description

CAREER OPTIONS AFRICA GROUP
www.careeroptionsafricagroup.com
DIGITAL MARKETER (REAL ESTATE) -KENYA
Background Information
Career Options Africa Group is a HR Consultancy firm specialized in Recruitment, HR outsourcing and Immigration support in Africa with offices in Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo (DRC), Burundi, Nigeria, South Africa and South Sudan.
Our client, a premier real estate company, is actively seeking a dedicated and knowledgeable Digital Marketer to join their exceptional team.
THE JOB
As the Digital Marketer, you will oversee all marketing functions, driving the company’s brand visibility, customer engagement, and revenue growth. You will be a strategic thinker with exceptional leadership skills and hands-on experience in both traditional and digital marketing. This role requires a visionary marketer capable of executing innovative campaigns while aligning marketing efforts with the company’s business objectives.
MAIN TASKS AND RESPONSIBILITIES.
- Strategic Planning and Execution
- Develop and execute comprehensive marketing strategies to support business goals.
- Identify target audiences and craft tailored marketing plans to engage and convert leads.
- Monitor and adapt strategies based on market trends and competitor analysis.
- Brand Management
- Build and maintain a strong, consistent brand identity across all platforms.
- Oversee the creation of high-quality marketing materials, including brochures, presentations, and digital content.
- Strengthen brand positioning through partnerships, sponsorships, and community engagement initiatives.
- Digital and Traditional Marketing
- Lead digital marketing campaigns, including SEO, PPC, email marketing, and social media.
- Manage offline marketing activities such as events, print advertising, and public relations.
- Ensure marketing efforts are integrated and aligned across all channels.
- Lead Generation and Conversion Optimization
- Develop strategies to generate high-quality leads for the sales team.
- Optimize marketing funnels to improve conversion rates and maximize ROI.
- Collaborate with the sales team to ensure seamless lead handoff and alignment.
- Market Research and Analysis
- Conduct market research to identify opportunities, trends, and customer preferences.
- Analyze competitor activities and adjust marketing strategies accordingly.
- Use data and insights to measure campaign effectiveness and refine approaches.
- Team Leadership and Collaboration
- Lead and mentor the marketing team to achieve individual and departmental goals.
- Collaborate with cross-functional teams, including sales, product development, and customer service.
- Foster a culture of creativity, innovation, and accountability within the marketing team.
- Budget and Performance Management
- Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
- Track key performance indicators (KPIs) and prepare regular reports for senior management.
- Ensure marketing initiatives deliver measurable results aligned with business objectives.
QUALIFICATIONS
The job holder should have the following qualifications.
- Bachelor’s degree in Marketing, Business Administration or a related field.
- At least 2 years of experience in a marketing leadership role, preferably in real estate
THE RIGHT PERSON FOR THE JOB
The ideal candidate should possess the following skills and competencies.
- Strong knowledge of digital marketing tools and techniques (SEO, PPC, Analytics)
- Proficiency in marketing platforms, CRM systems, and analytics tools.
- Exceptional communication and presentation skills.
- Video directing skills and reporting skills
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative content planning
- Results-driven, innovative, and customer-focused.
- Leadership qualities with the ability to inspire and motivate teams.
- Strong analytical mindset and attention to detail.
WHAT WE ARE OFFERING THE RIGHT PERSON
We are offering the successful candidate a gross salary of KES 70,000
HOW TO APPLY
Visit www.careeroptionsafricagroup.com and www.hreastafrica.com for more details on this position.
Send CV only to recruitment@careeroptionsafricagroup.com by 15th February 2025 subject heading, as DIGITAL MARKETER (REAL ESTATE) -KENYA. However, applications will be reviewed as they are received, and qualified candidates called for an interview as soon as their CVs are received. Kindly indicate current, last or expected salary in the CV.
Candidates who do not hear from us by this date should consider their applications unsuccessful.