Digital Marketing Officer.

at Employd Staffing Solutions Ltd (view profile)
Published June 12, 2024
Expires July 3, 2024
Location Nairobi, Kenya
Category Business Administration  
Job Type Full-time  

Description

Location : Nairobi.

Duties and Responsibilities.

  • Craft marketing strategies, including digital, Advertising, Communications and Creative.
  • Responsible for the day to day running of all marketing activities within the Company, including setting goals for and monitoring their achievement.
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
  • Set, monitor and report on Marketing departments goals.
  • Design branding, positioning and pricing strategies.
  • Ensure the brand message is strong and consistent across all channels and marketing efforts 
  • Analyze consumer behavior and determine customer personas.
  • Identify opportunities to reach new market segments and expand market share.
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness.
  • Participate in the quarterly and annual planning of company objectives
  • Manage the company’s website, blog, SEO/SEM programs, resource center, and other marketing initiatives.
  • Conduct surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing customer needs.
  • Own communication of marketing information throughout the company as requested and/or required.

Qualifications .

  •  Degree in Communications or relevant field from a credible institution
  • At least 5 years of experience in the Communications field
  • Highly skilled in writing and content creation across various platforms
  • Demonstrated experience successfully delivering multiple projects across countries
  • Experience working with a wide range of media
  • Excellent written and verbal communication skills
  • Product packaging and retail knowledge
  • Analytical thinking
  • Demonstrated experience collaborating with teams

Interested , Qualified  candidates should send their  CVs to jobs@employd.co.ke with the subject line Digital Marketing Officer  . Only shortlisted candidates will be contacted.