Marketing and Business Development Officer

at Langata Hospital
Published October 15, 2024
Expires November 19, 2024
Location Langata, Nairobi County, Kenya
Category Sales & Marketing  
Job Type Full-time  

Description

Job Title: Marketing and Business Development Officer required urgently.

Reference Number: HR/ADV/190/2024

Category: Administration

Location: Langata Hospital

Accountability: Director / General Manager.

Responsible for marketing, planning, organizing, and co-coordinating activities and sales. To ensure efficient economic operations and smooth running of the marketing and sales activities in accordance with the established rules and objectives.

Responsibilities

  • Instituting a marketing management system to achieve the hospital goals and targets.
  • Advice management on marketing matters and trends.
  • Help in improving the hospital image by ensuring that clients are satisfied.
  • Foster good relationships with our clients and develop new relations with new clients.
  • Prepare daily marketing reports.
  • Design, develop and implement new products and services.
  • Produce features, articles for hospital magazine.
  • Brand Management - Develop and maintain the brand's image and ensure consistency across all platforms.
  • Campaign Management - Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media.
  • Budget Management - Allocate and manage the marketing and sales budget, ensuring optimal ROI on campaigns.
  • Data Analysis - Analyze campaign performance metrics, sales data, and customer feedback to refine strategies.
  • Collaboration - Work closely with cross-functional teams like sales, product development, and customer service to ensure cohesive messaging.
  • Content Creation - Oversee the creation of engaging content that resonates with target audiences across different channels.
  • Public Relations - Manage relationships with media, influencers and other stakeholders to enhance brand visibility.
  • Team Leadership - Lead and mentor a team of marketing professionals, fostering a collaborative environment.
  • Responsible for creating awareness and bringing in clientele.
  • Responsible for recruitment of corporate clients, including insurance firms.
  • Organization of any hospital activities to market the Hospital.
  • Regular fortnightly reports concerning your department to be discussed with the in charge, general manager and the directors

Requirements

  • Diploma/Degree in marketing field.
  • More than 3 year working experience in the healthcare industry will be an added advantage
  • Must be computer Literate.
  • Must be able to work under minimum supervision and strive under pressure.
  • Conduct research to understand market trends, customer needs, and competitive landscape.
  • By fulfilling these roles, marketing and business development officer will help drive growth, improve customer engagement, and strengthen brand loyalty.

How to Apply

Send your curriculum vitae and attach your certificates mentioning the job reference to hrm@langatahospital.org before the close of business on 18th October 2024.

Only shortlisted candidates will be conducted.

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