SEO and Digital Marketer

at Brites Management Services Ltd (view profile)
Published February 5, 2024
Expires February 26, 2024
Location Nairobi, Nairobi County, Kenya
Category Sales & Marketing  
Job Type Full-time  

Description

JOB TITLE: SEO AND DIGITAL MARKETER

NATURE OF JOB: FULL TIME

INDUSTRY: TECHNO-SAVVY

SALARY: KSH 50,000

JOB LOCATION: NAIROBI

Duties and Responsibilities

  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion and optimization
  • Develop and implement link building strategy
  • Work with marketing teams to drive SEO in content creation and content programming
  • Design digital marketing materials
  • Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Brainstorm new and creative growth strategies through digital marketing.
  • Plan, execute, and measure experiments and conversion tests.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identify critical conversion points and drop off points and optimizes user funnels.

Key Requirements, Skills and experience

  • Proven hands-on SEO & digital marketing experience, particularly within tech industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge and hand-on skills in both static and motion graphics design

Qualifications

  • Bachelor's Degree in Sales & Marketing or a related field.
  • Certificate in Digital Marketing.
  • Experience as a graphic designer/Canva designer certification is an added advantage.
  • 5 Years of work experience working experience as a digital Marketer.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Solid knowledge of website analytics tools.
  • Experience in setting up and optimizing Google AdWords campaigns

HOW TO APPLY

If you meet the above qualifications, skills and experience send CV urgently to recruitment@britesmanagement.com quoting the job title as the subject line on your email

Interviews will be conducted on a rolling basis until the position is filled.

Only the shortlisted candidates will be contacted.

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